Today I will be going through the financial advantages of reviewing your company advertising/marketing budget, large or small, and to make it clear where online marketing comes into play.
When it comes to advertising in any form of the word, both online and offline, companies have to make sure they are making the most of every single last penny they are spending. Large or small you have to make sure your getting maximum return on investment.
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Over the coming weeks we will be writing a series of articles looking at the importance of maintaining a good design/content ratio on your new or exisiting website. Web designers often face the challenge of having to tone down a potential clients vision on how the new website will look, in order to achieve the results expected in the search engines. 9 times out of 10, nearly any look or functionality is achievable, but has to done in the right way to avoid increasing load times, using non standard code, or keeping the focus on good web copy.
A good example of this is when a client wants to use Flash within their website, as content on a flash website has to be scripted in the right way to be indexable by the search engines, and is normally best avoided if targetting a national audience in your SEO campaign.
As you can see in the Wales Web Design blog, we are trying to keep up with one blog a day.
Writing a blog every single day may sound like a dificult task, but in reality it’s not and the benefits far exceed the value of the time taken to write and post it.
When a client elects to write and maintain their own blogs as part of their Search Engine Optimisation campaign, rather than us doing it for them, we often get asked the same question:
What should I write about in my blog?
Drumroll please…
The answer….
is…
After having Walesdesign.com live for only 3 days(our new domain, check Brainstorm Media for our main company site), we are already first page for the keyword “Wales Design”. This is an incredible result, as this is a highly competitive search phrase.
Moving forwards we are now aiming at more targetted, easier to obtain phrases that will really help people just like you like North Wales Web Design“, find the best on the web(Brainstorm Media if you couldn’t tell!).
We have several successes for our web design and search engine optimisation clients this week, as we see Italian World in Conwy, and Folkestone Printing’s traffic on the rise. With Hallmark Limos in Llangefni, Anglesey, continuing to recieve the lions share of the traffic for “[Local Term] Limo”, we are continuing to prove who you should be spending your money with online.
Check back for ongoing news in the web design world!
We often wonder why we don’t get asked these web design related questions more often, and feel there would be far less problems online if they were asked as standard!
When investing your hard earned cash into your new website, you should feel 100% secure that you have chosen the right web developement company.
These are a selection of what you should know before you spend your dough!
