Over the coming weeks we will be writing a series of articles looking at the importance of maintaining a good design/content ratio on your new or exisiting website. Web designers often face the challenge of having to tone down a potential clients vision on how the new website will look, in order to achieve the results expected in the search engines. 9 times out of 10, nearly any look or functionality is achievable, but has to done in the right way to avoid increasing load times, using non standard code, or keeping the focus on good web copy.
A good example of this is when a client wants to use Flash within their website, as content on a flash website has to be scripted in the right way to be indexable by the search engines, and is normally best avoided if targetting a national audience in your SEO campaign.
